Skip to content

BEHIND THE NAME

A Combination of Two Bartenders With Different Backgrounds Is the Foundation for Our Unique Cocktails

 

 
When we established Nohrlund in the summer of 2014, our difference in experience and background was very clear to us. Despite that, we had a common passion for cocktails and the desire to co-create something unique and great. We wanted our work ethic to embody words like; meticulousness, efficiency, quality and large-scale. Simultaneously, we continuously strive to build a solid and professional business, with the most competent workforce within the industry. 
Anders has gained experience from working at bars with a lot of guests in a high-speed environment , where focus is upon minimizing the waiting period for the customers “There is no doubt that consumers increasingly demand higher quality, and this also applies to beverages. In spite of the fact that consumers demand higher quality, their patience and tolerance towards long wait times has decreased. They have come to party, listen to music and have a great time with their friends and families. They don’t want to wait for a cocktail” says Anders Houmann.
Søren, due to previous jobs, has been able to pay close attention to details, the art of cocktail making and customer service “To many, it may seem strange that I can imagine the taste and presence of a cocktail, just by combining different ingredients inside my head. I find great inspiration when I am visiting restaurants and taste something new. This is how I develop ideas for new recipes, syrups, and bitters. I combine the ingredients and make my thoughts and ideas alive, before making the actual cocktail", says Søren Aamand.
With Nohrlund, we have combined the best of both worlds, without compromising. We aim to give all guests a great cocktail experience. A Nohrlund organic cocktail can be enjoyed and served by anyone, regardless of time, knowledge and expertise. 

The story behind the name

Nohrlund is the name of a little cosy summerhouse, located on the Danish island named Fyn, where the whole idea and concept of the company was developed. We asked questions like “how do we secure an identical taste in every cocktail?”, “how do we avoid waste?”, “can we manage to find a solution that ensures a proper cocktail experience, even though there is no bartender present?”. After six months of discussion, testing and tasting, we had finally found the solution to our issue. A few weeks later, we launched the first three variants of our pre-mixed organic cocktails.

 

Our production – Traditional craftsmanship meets the latest technology

Our factory and main office are located just outside of Copenhagen, Denmark, where the entirety of our production, starting by creating a recipe to bottling the cocktail, has been brought together under one roof. All of the fresh ingredients are delivered cold pressed in order to achieve the best possible taste while optimizing the utilization of each and every ingredient. Our commitment to craftsmanship and our passion for cocktails remain front and centre at Nohrlund, quality assurance will always be our top priority. 

Our recognition – The best pre-mixed cocktail in the world according to San Francisco Spirits Competition

 

In 2015, Nohrlund became the first pre-mixed producer ever to win silver, gold and double gold medals at the San Francisco World Spirits Competition. On that same occasion, it was made absolutely clear that in the future, pre-mixed cocktails would belong among the elite, providing the best taste experiences on equal footing with the large and most well-known brands. The following year, Nohrlund brought home another haul of medals from the same competition.